Professor in Media and Communication, in the Department of Sociology, at the University of Surrey. Her research interests are users, user-centric algorithm studies, algorithmic literacies, datafication and families, with broader context of interest in media audiences and users. She is currently leading a Leverhulme Trust research project and a British Academy project (both 2023-2025), and her 5th research book is forthcoming in 2024 with Bristol University Press.