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Nelya is Professor of Language and Communication at Queen Mary University of London, and the project lead.

She is interested in developing theories and methods that help us understand how people construct identities when they use media technologies. This research lies at the intersection of several disciplines such as applied linguistics, visual studies, human computer interaction, and social psychology, and helps us to grasp how creativity, the unwritten rules of online behaviour, and the capabilities of technology all work together. This understanding is important for making online spaces welcoming for everyone. 

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